Start with intent, not a shot list
Why every project I take on starts with a conversation about purpose before anyone talks about cameras.
Most people expect the first meeting to be about kit, locations or how many days we need. I'd rather talk about why the film exists at all.
The question I ask first
Who is this for, and what should they do or feel once it ends? If we can answer that in a sentence, nearly every other decision gets easier: the tone, the pacing, the length, even where the camera sits.
Why it saves time and money
A clear intent is the cheapest tool on any production. It stops us shooting things we'll never use, and it gives the edit a spine. When a film feels considered rather than accidental, this is usually where it started.
What that looks like in practice
- A short call to understand the brand, the audience and the real story
- A one-page outline that we both agree on before anything is booked
- A shot plan that serves the outline, not the other way round
Strong visuals begin with strong intent. Everything after that is craft.